🇮🇸 Misleading green claims are already illegal in Iceland today · EU ECGT from 27 Sept 2026

Green Claims → Findability Studio

For businesses whose “green” is the real thing. Vague eco-wording is a legal risk — not only under the EU’s incoming ECGT rules, but already today under Icelandic consumer law. This tool checks your wording against the rules that actually apply to you, rewrites the risky words to be true and provable, and turns your real certificates into data Google and AI search can cite. So your good work protects you, instead of getting you into trouble.

🔒 100% private — your text never leaves your browser. Nothing is uploaded or stored.

Checked against: 🇮🇸 Act 57/2005 · Neytendastofa EU ECGT 2024/825 ISO 14021 PPWR 2025/40 Nutrition Claims 1924/2006 Cosmetics 655/2013
1 Scan my claims
2 Check my page is findable
3 Rewrite + build schema
Start here · Iceland 🇮🇸

Pick your industry, then tick the certificates you hold

Choose your sector and we’ll open the recognised Icelandic certifications for it. Tick the ones you actually hold — any claim they prove turns green instead of red when you scan. (No certificate? That’s fine — you can still make honest, specific claims.)

Step 1 · Paste

Paste your green copy

High risk — remove or rework Needs proof — make specific
Step 1 · Result — compliance

What’s risky — and which rule flags it

Each finding carries a § rule chip — the specific framework that governs that word. Everything is also caught by Icelandic Act 57/2005 and the EU ECGT.

Next, check whether your live page actually shows these credentials to Google and AI — then we’ll rewrite everything.

Step 2 · Check your live page

Is your page findable by AI & Google?

Enter your page’s web address and we’ll fetch it, or paste the HTML source for full privacy. Either way we check the signals AI search & Google use to extract, verify and cite your credentials.

★ How to say this to a client — honestly
“Google says structured data isn’t a direct ranking factor, and no special schema is required for AI Overviews. What changed in 2026 is that schema became an AI trust & entity-verification signal: structured data makes your real credentials easier for AI and Google to extract, verify and cite — correlated with more citations, not a guarantee. We only mark up genuine, specific credentials, which is exactly what the ECGT requires. One fix, two wins.”

We fetch the public page through a fetch proxy to read its code — only the address is sent, and it also lets us check robots.txt & llms.txt. Want full privacy? Paste the source instead — that never leaves your browser.

— or paste the source —

Beyond schema — other ways to be found

Now fix the wording and generate the machine-readable version — including the schema this check said was missing.

Step 3 · Rewrite + machine-readable schema

Your corrected, machine-readable version

A · Your copy, rewritten to comply

Each risky phrase swapped for a specific, provable one. Bracketed […] parts are where your real fact or certificate number goes.

B · The same real credentials, made machine-readable (JSON-LD)

Paste this into your product page’s <head>. It’s the Certification markup Google & AI use to verify and cite a claim — barely used yet, so it’s a real edge.

Starter schema — fill the brackets from your actual certificates


    

C · Proof to hold on file before you publish

A rewrite is only safe once the evidence exists. These are the documents each kept claim needs.

Why this is one job, not two: the schema only works on genuine, specific credentials — the exact same thing the ECGT now demands. Fix the wording and you’ve also made it findable. One fix, two wins.

This is the taste. A full audit looks like this.

The studio shows the pattern on one block of text. A real engagement reviews every channel, matches each claim to your actual certificates, writes the drop-in copy, and delivers a branded dossier + the search-optimised proof page.

↓ Example — not a live scan
⚠️ This is a claims-hygiene helper, not legal advice. It flags common risk patterns under Directive (EU) 2024/825 (ECGT) and related packaging/consumer rules and points to the standards typically used to substantiate them; it does not certify legal compliance. For high-stakes claims, confirm with a qualified specialist or lawyer. In Iceland (EEA), the ECGT is not yet transposed — but misleading environmental claims are already actionable today under existing consumer law (Act 57/2005).