Freelance and open to the right role
Reykjavík · Iceland

Marina Ermina

I research, then I build — so you do more with less.

Data analyst and project manager with AI proficiency. Twenty years across business and sustainability, so I know where the time and money leak. Now I build the tools that improve it: websites, automation and dashboards, with the research to prove they work.

View my CV
LanguagesEnglish · Íslenska · Русский · Polski
Marina Ermina
Business-focused and professional
Twenty years in project management and client relations, in the UK and internationally — global brands, then coordinating EU-grant sustainability programmes.
→ so I understand what you actually need
I build for efficiency
Websites, dashboards, tools and automation — an impact calculator, a green-claims checker, a staff scheduler, a voice bot — built with HTML, CSS, JavaScript, MySQL, Python, R and AI tooling.
→ so I can ship it, not just advise on it
The research behind it
Two first-class Masters — Economics & Management, and Environment & Natural Resources — plus the National Footprint & Biocapacity Accounts, published and cited.
→ so the claims I make are checkable
Four focuses

How I can help

I build fast, with AI proficiency — it’s how one person can ship this range of work and offer high value at the best price, and it’s the same principle as everything else here: more with less.

Websites

Bilingual, custom-built websites for small businesses and projects — from the first client conversation to a live, responsive site.

What I builtEcoCups · Love Raw Cake

Data analysis

Turning messy data into clear answers — cleaning, analysis and interpretation with MySQL, Python and R, delivered as dashboards you can read at a glance.

Sustainability research

Checking whether "green" claims actually hold up against the rules and the evidence — and measuring sustainability with indicators that stand up to scrutiny.

What I builtGreen Claims · EcoCups · Beyond GDP

Automation

Tools that do the repetitive work for you — voice or data into spreadsheets, scheduling, and bots that run on their own.

Work examples

The work behind it

All of it is my own work, built to the same standard whether or not it shipped — the ones marked live are open to anyone, the rest run privately or are still in progress.

Live
mermina.github.io/ecocups
EcoCups live website — custom compostable paper cups
Website · Sustainability · Research

EcoCups

A bilingual B2B website and impact calculator for a compostable-cup line — plus the green-claims research that found the product wasn't as green as presented, so it never shipped. My sustainability research spared my client a risky deal, and he thanked me for it.

Built withHTML, CSS, JavaScript
Live
greenwellbeing.org
Green Wellbeing website — Icelandic public-benefit organisation
Website build · Bilingual · NGO project

Green Wellbeing

The site for an Icelandic public-benefit organisation running Climate Cafés, environmental and wellbeing education. One page, English and Íslenska from the same build, on its own domain.

Built withHTML, CSS, JavaScript
Live
mermina.github.io/beyond-gdp-nordics
Beyond-GDP Nordic dashboard — wellbeing indicators against Ecological Footprint and Biocapacity
Data analysis · Sustainability · Research

Beyond GDP in Nordics

My own research as an interactive dashboard. Three “beyond-GDP” measures of wellbeing — HDI, the Social Progress Index and the SDG Index — set against the Ecological Footprint and Biocapacity accounts I compiled, for the five Nordic countries, 2000–2022.

Built withMySQL, Python, R, JavaScript
Live
mermina.github.io/love-raw-cake
Love Raw Cake website — handmade raw cakes in Reykjavík
Website build · Photo editing · Client project

Love Raw Cake

A bilingual one-page site for a Reykjavík raw-cake maker, built mobile-first, with her photos cleaned up and organised for the page. No shopping cart by design — orders come through direct contact. My first client engagement run start to finish by me.

Built withHTML, CSS, JavaScript
launchpadfinland.github.io
Launch Pad Finland website — non-profit in the Kainuu region
Website build · Bilingual · Client project

Launch Pad Finland

A one-page site for a Finnish non-profit in the Kainuu region — Finnish and English from the same build. In review with the client, and kept out of search until they sign it off.

Built withHTML, CSS, JavaScript
Live
mermina.github.io/green-claims-studio
Green Claims Findability Studio live tool
Sustainability · Green-claims · My own venture

Green Claims

My own experimental project. It flags risky “green” wording, rewrites it to comply with the EU rules landing September 2026, and turns real certificates into machine-readable JSON-LD — the markup Google and AI assistants read to verify a credential.

Built withHTML, CSS, JavaScript
Live
mermina.github.io/staff-shift-scheduler
Vaktatafla staff scheduling tool — generated shift rota
Automation · Data

Staff scheduler

A self-contained tool that turns staff, availability and coverage rules into a fair shift rota — bilingual, editable in the browser, and GDPR-safe (demo uses fictional names).

Built withHTML, CSS, JavaScript
mermina.github.io/automation
Automation flow — a voice note and ten searches both becoming rows in a Google Sheet
Automation · Python · AI

Automation

Two builds that take repetitive work off the table. A Telegram bot turns a task spoken in the field into a dated row in a Google Sheet, 24/7. A Python script searches suppliers in English and Icelandic and files what it finds.

Built withPython, Whisper, Cloud Run, Sheets API
 
Coming soon
Next up

Coming soon

A new build is in progress. It will appear here once it is live.

Contact

Let's talk

Working on something at the meeting point of sustainability and efficiency? I'd love to hear about it.

me.ermina@icloud.com